Ideas for teams, leagues and brands.

Plain thinking on offers fans love, the trigger events that sell, and keeping the money in your ecosystem.

Stop discounting. Give fans a reason to buy.

A discount gives money away before anything happens. An outcome-based offer keeps the price and adds a trigger event to cheer for.

When the trigger event hits, fans get money back. Team credit makes sure it comes straight back to you.

The trigger event is the heart of the offer. Pick a good one and the offer explains itself.