Launch your campaign with COVR.

In your own words. For example, “drive season ticket renewals,” “fill weeknight games during a losing streak,” or “give sponsors something to activate around.”

The specific thing customers buy: “season ticket package,” “season pass,” “four-game pack.”

What one customer pays, for example $250 per season pass. Numbers only.

Total revenue on that product last year. Rough is fine. We use it with the unit cost to estimate volume.

Name the states if you know them. “Nationwide” or “not sure yet” works too, and tell us if any part would run outside the U.S. State rules shape how a campaign like this gets built, so even a rough answer helps.

The dates customers could buy, roughly when the outcome is decided, and when you’d want to launch. If there’s more than one offer, give the dates for each. Approximate is fine, for example “on sale June 30 to July 13, decided in October, live by the end of the month.”

Online, in store, or both, and the ticketing platform, point-of-sale system or online store behind it (Ticketmaster, Shopify, Square, your own box office). Let us know who controls that purchase data and whether you could share daily counts while the offer is live.

Useful here: any outside approvals you’d need (a league, a franchise HQ, a brand partner), whether your lawyers are writing the official terms customers would see, and whether you’ve announced it yet.