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Supercharge your sales with outcome-based rewards that move risk off your books.

Build money-back offers that drive ticket purchases, in-game sales and more, with zero upfront cost.

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  • Win the title, get 100% back
  • Make the playoffs, get 20% back on the membership
  • Shutout tonight, get 30% back on your ticket
  • Album hits number one, get 100% of the festival pass back
  • Win all four home games, get 100% of the pack back

Move inventory before it expires

Seats for next Tuesday, a four-game pack, a travel package with a date on it. Sell them at full price, not marked down.

Give people a reason to buy now

Weeknight games, the upper ring, the long middle of a season. Money back if the home team wins works better than a markdown.

Keep the full price

Nobody gets a markdown. If the trigger event happens, COVR covers the payout, not you.

Keep the money in your ecosystem

Money back comes as team credit, spent with you, and customers never learn to wait for a discount.

Make an offer people care about.

COVR gives your team a new tool for moving tickets, memberships, travel packages and more. Pair a purchase with a trigger event your audience is already watching.

Set a goal & pick your audience

Pick what you need to move: seats for Tuesday’s game, a group package, a membership push. COVR reads your ticket, email and sales data and finds the fans most likely to buy, down to the sections they sit in.

Set the coverage

Choose how much comes back if the trigger event happens: 100%, 50% or 20%. Nothing is due up front. COVR’s fee is billed as sales come in, and the coverage grows with them, so you can test ambitious offers without committing budget before demand exists.

Build the campaign and share it on every channel

COVR drafts the email, the text and the post around your trigger event. Send them through the tools you already use, like Klaviyo, Attentive and Instagram. Every message comes from you, and COVR tracks each covered sale.

Reward your fans

If the trigger event happens, COVR pays your team, and fans get their money back as team credit, so every dollar stays in your ecosystem. If it doesn’t, nothing changes. Fans keep what they bought.

An example: 1,000 tickets at $100 sell over two weeks, $100,000 in sales, with 50% back if the Wolves win. What COVR covers grows with the sales, to $50,000. If the Wolves win, COVR pays out $50,000, equal to 50% of sales. Use the dial to set how much COVR covers.

Sales at full price$100,000
Covered by COVR$50,000
50%back
If the Wolves win, COVR pays out $50,000, equal to 50% of salesTurn the dial to set the coverage.

Built for sales, marketing and finance.

An offer is more powerful when people have something to root for. Pick your industry, then open a team to see what it can run.

Sales

Give fence-sitters a reason to buy today.

Marketing

Run the offer fans want. Finance signs off.

Finance

Full price on the books. The risk off them.

Connect your existing vendors and let COVR handle the rest.

COVR plugs into the ticketing, commerce, CRM and social tools you already run.

You own

  • The brand, the creative and the offer
  • The customer relationship and the list
  • The product, at your price
  • The decision to run it, and when

COVR handles

  • Designing and pricing the trigger event
  • Covering the payout
  • Tracking every qualifying purchase
  • Settling the payout if the trigger event happens
Minnesota Lynx

A championship-sized reason to buy.

The Lynx had upper-level seats that weren’t selling, so they offered a $250 membership with one promise: win the championship, and every member gets their $250 back in Lynx Bucks. COVR covered that payout, so every membership sold at full price.

Read the story
388memberships in 14 days, 12× the goal
$97Kin sales, all at full price
$0exposure for the club
7 daysfrom signing to on sale
Minnesota Lynx celebrating their 2017 championship
2017 archive photograph · USA TODAY Sports

Who’s behind COVR

A team from trading, investment banking, risk and private equity. Led by founder and CEO Bryan Crutchfield, with Douglas A. Cifu, former CEO of Virtu Financial, chairing the advisory board.

Meet the team

Ideas for your next campaign.

All articles
NewStrategy · 5 min read

Stop discounting. Give fans a reason to buy.

A discount gives money away before anything happens. An outcome-based offer keeps the price and adds a trigger event to cheer for.

Read the article
Playbook · 4 min read

Keep the money in your ecosystem with team credit.

When the trigger event hits, fans get money back. Team credit makes sure it comes straight back to you.

Read the article
Guide · 4 min read

How to pick a trigger event fans care about.

The trigger event is the heart of the offer. Pick a good one and the offer explains itself.

Read the article

Frequently asked questions

The questions we hear on every call.

Is this a discount?

No. Everyone pays full price. Money back only comes if the trigger event happens, and COVR covers it.

Does it cost anything up front?

No. COVR’s fee is billed as sales come in, never before, so it only grows when your campaign sells. It applies whether or not the trigger event happens.

What if the trigger event doesn’t happen?

Nothing changes. You keep the revenue, and fans keep what they bought.

What if it does?

COVR pays your team what the offer promised, and your fans get their money back as team credit to spend with you.

Do fans have to do anything extra?

No. They buy the way they always do. The money back is part of the offer.

Does COVR show up in front of our fans?

Only if you want it to. The offer runs under your name.

What about the rules in my state?

COVR writes the state rules and official terms that go on your offer and at the point of sale.

How fast can we launch?

The Lynx went from signing to on sale in seven days.

Your next sales spike may already be on the calendar.

Tell us what you sell and what your fans root for. We come back with priced trigger events, usually within one business day.

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